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Strategi Kemasukan Pasaran Makanan Tambahan 2023-2030: Menavigasi Pasaran Baharu

Strategi Kemasukan Pasaran Makanan Tambahan 2023-2030: Menavigasi Pasaran Baharu

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12 November 2024
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Permintaan yang semakin meningkat untuk makanan tambahan Permintaan untuk penjagaan kesihatan pencegahan dan kesedaran kesihatan yang semakin meningkat telah membawa kepada pengembangan pasaran yang menakjubkan …

Senarai 50 Makanan Super Sihat yang Anda Perlukan dalam Diet Anda

Senarai 50 Makanan Super Sihat yang Anda Perlukan dalam Diet Anda

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2 September 2024
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Menggabungkan rangkaian makanan padat nutrien adalah penting untuk mengekalkan diet seimbang. Banyak kumpulan makanan, termasuk buah-buahan, sayur-sayuran, bijirin,…

Artikel ini akan memberikan maklumat tentang sumber makanan terbaik untuk setiap vitamin dan mineral supaya anda boleh cuba mengikut pendekatan mengutamakan makanan.

Ini Adalah Sumber Makanan Terbaik untuk Setiap Vitamin yang Anda Perlukan

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26 Ogos 2024
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Apabila anda percaya diet anda kekurangan nutrien tertentu, adalah perkara biasa untuk beralih kepada suplemen untuk memberikan nutrien penting kepada badan anda. Namun,…

Ini Adalah Sumber Makanan Terbaik untuk Setiap Vitamin yang Anda Perlukan

Ini Adalah Sumber Makanan Terbaik untuk Setiap Vitamin yang Anda Perlukan

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13 Ogos 2024
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Apabila anda percaya diet anda kekurangan nutrien tertentu, anda dijangka beralih kepada suplemen untuk memberikan nutrien penting kepada badan anda. Namun,…

Item suplemen kesihatan mengikut keperluan dan spesifikasi orang lain dalam hubungan perniagaan yang dikenali sebagai pengeluar peralatan asal (OEM).

Memahami OEM dan ODM dalam Industri Suplemen Kesihatan

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7 Ogos 2024
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OEM ialah singkatan untuk "Pengilang Peralatan Asal." Satu syarikat (suplemen kesihatan OEM) membuat item suplemen kesihatan mengikut keperluan …

Health Supplement Landscape There is a remarkable fifty percent of the population of Malaysia that regularly consumes health supplements. Four out of every four people in Malaysia take supplements daily, and two out of every ten people take them on a weekly or alternate-day basis. To add insult to injury, one in five Malaysians do not consume or buy any kind of supplement, while one-quarter of the population only takes health supplements when they are necessary.   A multi-level marketing (MLM) strategy is used to sell four of the top five most popular supplement brands that are listed. When it comes to over-the-counter brands, Blackmores is the only one that makes it into the top five. It holds the third spot with a market share of 14%. The fact that this is the case indicates that multi-level marketing brands hold a substantial portion of the market for health supplements in Malaysia. Shaklee is the most popular brand of dietary supplement in Malaysia, with almost one-fifth of the target market being captured by the company. Herbalife is the second most popular brand. Blackmores is the most well-liked brand of dietary supplement among Chinese people, specifically individuals aged 55 to 64 years old and those who reside in the Central area. Shaklee is the most popular brand among Malay people, whereas Herbalife is the most popular on the Indian side of the country. Of all the supplements, vitamin C is the one that is consumed the most. Half of the people who take supplements regularly are vitamin C consumers, while one in five people use multivitamins and fish oil respectively, and one in ten people take folic acid, zinc, magnesium, and probiotics respectively. The use of fish oil and multivitamins is much higher among Chinese people and people aged 65 and older than among other groups. Motivation for health supplement consumption To improve their immune system and protect themselves against diseases, nearly half of the people who take supplements do so. Following closely behind is a third of the people who take supplements to preserve their overall health and wellness. When asked about their reasons for consuming supplements, one-fifth of customers say that they do so to prevent major illnesses and to compensate for deficiencies in the nutrients that they get from their diet. Approximately seventeen percent of people who take supplements do so because their physicians have recommended it to them.   Purchase Channels Although there has been a surge in e-commerce in Malaysia during the pandemic, it is worth noting that more than half of the regular supplement customers continue to purchase their supplements from traditional pharmacies. Additionally, around 19% of these consumers are getting their supplements from intermediaries or agents. It is still a very small percentage of people who make purchases online through Facebook, Instagram, and other services. As a result, there are still prospects for supplement businesses to expand their presence in the industry of online retailing.   Marketing channels for the promotion of supplement brands Shopee and Instagram are the next most common platform for brand name of health supplement to advertise or promote their products, behind Facebook, which is the most popular platform overall. It was reported that one-fifth of the people who took supplements did not remember seeing any adverts on any of the platforms that were included.  Conclusion and the way forward The broader e-commerce sector has been hastened to embrace the COVID-19 epidemic. Previous research has demonstrated that the expansion of the e-commerce market as a whole is anticipated to continue long after the epidemic has passed. With such a bright future for the sector, health supplement companies will be enticed to join the increasingly competitive e-commerce market. There has never been a better time for supplement businesses to get in on the online shopping trend than now, since the supplement e-commerce environment is still in its early stages. In addition, despite the surge in online shopping that occurred during the COVID-19 epidemic, this study calls for an investigation into why regular supplement buyers nonetheless favor purchasing their supplements offline. To successfully convert online sales of health supplements, it is also vital to determine why people buy supplements online and how many discounts are required. To successfully compete in the online health supplement retail space, these insights are crucial for creating a winning marketing plan. Competition among current online customers, increased buy frequency among current online shoppers, or luring non-online shoppers to shop online will have to be the sources of growth potential in the e-commerce market. A brand health tracker can help you build an effective branding strategy by measuring how consumers perceive your brand in comparison to competitors, identifying areas for improvement, and creating a stronger brand presence than your competitors. This will allow you to compete for a share of the existing online market. You require dedicated marketing strategies and an in-depth knowledge of customer segments to boost online buying frequency. Doing target market research can help you find the easy wins and essential qualities your target audience is seeking. Using this information, you can craft a marketing plan that will reach your target demographic with precision. To design a strategy that addresses the pain points of offline shoppers, you need to do target market research to understand their usage and attitude. This will help you understand how to encourage non-online shoppers to purchase online instead of competing for market share. Competing for a piece of the red ocean of health supplement e-commerce isn't always the best strategy, but if you can successfully navigate the blue ocean, you could reap far greater rewards.

Adakah penggunaan suplemen kesihatan semakin meningkat di Malaysia?

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30 Julai 2024
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Akibat daripada wabak baru-baru ini yang disebabkan oleh virus COVID-19, serta kadar obesiti dan diabetes yang tinggi…

In conclusion, Malaysia's food and dietary supplements market is undergoing a period of dynamic growth and transformation driven by shifting consumer preferences, technological advancements, and regulatory developments. While challenges such as regulatory compliance and product integrity persist, the market presents significant opportunities for innovation, collaboration, and market expansion. By embracing these opportunities and addressing the underlying challenges, industry stakeholders can contribute to the continued evolution and sustainability of Malaysia's vibrant food and dietary supplement landscape.

Makanan dan Makanan Tambahan di Malaysia: Meneroka Landskap Dinamik

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22 Julai 2024
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Industri makanan dan makanan tambahan Malaysia telah menyaksikan pertumbuhan dan transformasi yang ketara dalam beberapa tahun kebelakangan ini, mencerminkan keutamaan dan kesedaran kesihatan pengguna yang semakin berkembang. …

Meneroka Kelebihan Kesihatan Multivitamin Halal

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15 Julai 2024
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Orang ramai semakin mencari barangan yang mencerminkan citarasa budaya dan gastronomi mereka dalam dunia yang tertumpu pada kesihatan dan kesejahteraan. Multivitamin halal adalah…

Ringkasan Analisis Pasaran Pemakanan dan Makanan Tambahan Malaysia

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2 Julai 2024
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Memandangkan Malaysia mempunyai kadar obesiti dan diabetes yang paling tinggi di Asia Tenggara, rakyatnya amat prihatin untuk mengelakkan penyakit kardiovaskular, …

Panduan Dalaman untuk Menghasilkan Suplemen Pemakanan

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16 Jun 2024
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Inovasi dalam Pemakanan dan Kesejahteraan Industri pemakanan, di mana kami berada, akan berkembang pada masa hadapan. Ia sepatutnya datang sebagai…

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