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食品补充剂市场进入策略 2023-2030:开拓新市场

The Growing Demand for Food Supplements The demand for preventative healthcare and growing health consciousness have led to the market’s spectacular expansion …

饮食中需要的 50 种超级健康食品清单

摄入各种营养丰富的食物对于保持均衡饮食至关重要。许多食物类别,包括健康的水果、蔬菜、谷物、……

本文将提供每种维生素和矿物质的最佳食物来源的信息,以便您可以尝试遵循食物优先的方法。

当您认为自己的饮食缺乏特定营养素时,通常会求助于补充剂来为您的身体提供必需的营养素。然而,……

这些是您需要的每种维生素的最佳食物来源

如果您认为饮食中缺乏某些营养成分,则应该服用补充剂来为身体提供必需营养成分。然而,……

根据业务关系中另一方的需求和规格生产保健补品,这种业务关系被称为原始设备制造商 (OEM)。

OEM 是“原始设备制造商”的缩写。一家公司(OEM 保健品)根据客户需求生产保健品……

Health Supplement Landscape There is a remarkable fifty percent of the population of Malaysia that regularly consumes health supplements. Four out of every four people in Malaysia take supplements daily, and two out of every ten people take them on a weekly or alternate-day basis. To add insult to injury, one in five Malaysians do not consume or buy any kind of supplement, while one-quarter of the population only takes health supplements when they are necessary.   A multi-level marketing (MLM) strategy is used to sell four of the top five most popular supplement brands that are listed. When it comes to over-the-counter brands, Blackmores is the only one that makes it into the top five. It holds the third spot with a market share of 14%. The fact that this is the case indicates that multi-level marketing brands hold a substantial portion of the market for health supplements in Malaysia. Shaklee is the most popular brand of dietary supplement in Malaysia, with almost one-fifth of the target market being captured by the company. Herbalife is the second most popular brand. Blackmores is the most well-liked brand of dietary supplement among Chinese people, specifically individuals aged 55 to 64 years old and those who reside in the Central area. Shaklee is the most popular brand among Malay people, whereas Herbalife is the most popular on the Indian side of the country. Of all the supplements, vitamin C is the one that is consumed the most. Half of the people who take supplements regularly are vitamin C consumers, while one in five people use multivitamins and fish oil respectively, and one in ten people take folic acid, zinc, magnesium, and probiotics respectively. The use of fish oil and multivitamins is much higher among Chinese people and people aged 65 and older than among other groups. Motivation for health supplement consumption To improve their immune system and protect themselves against diseases, nearly half of the people who take supplements do so. Following closely behind is a third of the people who take supplements to preserve their overall health and wellness. When asked about their reasons for consuming supplements, one-fifth of customers say that they do so to prevent major illnesses and to compensate for deficiencies in the nutrients that they get from their diet. Approximately seventeen percent of people who take supplements do so because their physicians have recommended it to them.   Purchase Channels Although there has been a surge in e-commerce in Malaysia during the pandemic, it is worth noting that more than half of the regular supplement customers continue to purchase their supplements from traditional pharmacies. Additionally, around 19% of these consumers are getting their supplements from intermediaries or agents. It is still a very small percentage of people who make purchases online through Facebook, Instagram, and other services. As a result, there are still prospects for supplement businesses to expand their presence in the industry of online retailing.   Marketing channels for the promotion of supplement brands Shopee and Instagram are the next most common platform for brand name of health supplement to advertise or promote their products, behind Facebook, which is the most popular platform overall. It was reported that one-fifth of the people who took supplements did not remember seeing any adverts on any of the platforms that were included.  Conclusion and the way forward The broader e-commerce sector has been hastened to embrace the COVID-19 epidemic. Previous research has demonstrated that the expansion of the e-commerce market as a whole is anticipated to continue long after the epidemic has passed. With such a bright future for the sector, health supplement companies will be enticed to join the increasingly competitive e-commerce market. There has never been a better time for supplement businesses to get in on the online shopping trend than now, since the supplement e-commerce environment is still in its early stages. In addition, despite the surge in online shopping that occurred during the COVID-19 epidemic, this study calls for an investigation into why regular supplement buyers nonetheless favor purchasing their supplements offline. To successfully convert online sales of health supplements, it is also vital to determine why people buy supplements online and how many discounts are required. To successfully compete in the online health supplement retail space, these insights are crucial for creating a winning marketing plan. Competition among current online customers, increased buy frequency among current online shoppers, or luring non-online shoppers to shop online will have to be the sources of growth potential in the e-commerce market. A brand health tracker can help you build an effective branding strategy by measuring how consumers perceive your brand in comparison to competitors, identifying areas for improvement, and creating a stronger brand presence than your competitors. This will allow you to compete for a share of the existing online market. You require dedicated marketing strategies and an in-depth knowledge of customer segments to boost online buying frequency. Doing target market research can help you find the easy wins and essential qualities your target audience is seeking. Using this information, you can craft a marketing plan that will reach your target demographic with precision. To design a strategy that addresses the pain points of offline shoppers, you need to do target market research to understand their usage and attitude. This will help you understand how to encourage non-online shoppers to purchase online instead of competing for market share. Competing for a piece of the red ocean of health supplement e-commerce isn't always the best strategy, but if you can successfully navigate the blue ocean, you could reap far greater rewards.

由于近期新冠肺炎病毒疫情,以及肥胖和糖尿病发病率居高不下……

In conclusion, Malaysia's food and dietary supplements market is undergoing a period of dynamic growth and transformation driven by shifting consumer preferences, technological advancements, and regulatory developments. While challenges such as regulatory compliance and product integrity persist, the market presents significant opportunities for innovation, collaboration, and market expansion. By embracing these opportunities and addressing the underlying challenges, industry stakeholders can contribute to the continued evolution and sustainability of Malaysia's vibrant food and dietary supplement landscape.

近年来,马来西亚的食品和膳食补充剂行业经历了显着的增长和转型,反映了消费者不断变化的偏好和健康意识。…

在注重健康和福祉的当今世界,人们越来越多地寻求能够反映其文化和美食品味的食品。清真复合维生素是……

由于马来西亚是东南亚肥胖和糖尿病发病率最高的国家,因此其公民特别关注如何避免心血管疾病……

营养与健康领域的创新 我们目前所在的营养行业未来将不断扩大。它应该会随着……

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